Advertisers & Media Buyers
Activate CTV like search
Start from a brief, not a bid request. Cocie AI lets you search, plan, activate,
and optimise CTV the same way you would with search or social.
Discover CTV inventory
Explore CTV like a catalogue: search by titles, series, genres, channels, apps,
languages, live vs. on-demand, and more. Instantly see which environments are
brand-safe and aligned with your target.
Plan audiences from your brief
Paste in the brief and get suggested contextual audiences and Deal IDs. Cocie AI
surfaces the combinations of content, genres, and viewing moments most likely to
reach your desired viewers.
Create your curated segment taxonomy
Build and save your own CTV segment library by product line, funnel stage, KPI,
or market. Your taxonomy stays consistent across campaigns, teams, and DSPs,
making planning and reporting much easier.
Activate in your preferred adtech platforms
Push Cocie AI segments and Deal IDs directly into your existing DSPs and curated
marketplaces. No new workflow or tools, just smarter, context-aware targeting on
top of what you already use.
Report with granular CTV insights
Go beyond top-line metrics. Break down impressions, campaign spend, CPM and VCR
by show, series, channel, app, genre, and brand-safety tier so you can see
exactly which contexts drive performance.
Optimise segments for better performance
Use these insights to pause weak contexts and scale the shows and environments
that actually deliver your KPIs. Over time, Cocie AI continuously refines your
segments so every campaign becomes more efficient and more effective.
SSPs & Publishers
Enrich your CTV supply with AI-powered context.
Cocie AI adds a rich intelligence layer on top of your existing inventory so you
can build high-value packages, unlock new buyers, and deliver show-level
transparency, while you stay fully in control of pricing and commercial terms.
You keep control of the rates; we provide the intelligence layer.
1. Publishers: Normalise Signals & Increase Revenue
Turn raw CTV signals into a buyer-friendly content catalogue.
Unify and enrich your signals
We ingest your existing CTV signals (content IDs, app/channel info, streaming
catalogue data, log files, etc.) and enrich them with our proprietary AI
platform, EPG data for live/linear streams, and additional content insights.
Content-level categorisation for discoverability
Every piece of content is classified at show, episode, and channel level across
genres, themes, moods, IAB categories, language, rating, brand-safety tiers, and
more. This makes your inventory easy to discover and target inside DSPs and
curated marketplaces.
Make your supply “searchable” for buyers
By normalising signals and applying a consistent content taxonomy, your
inventory surfaces in more relevant RFPs, audience plans, and Deal IDs—driving
higher fill, stronger CPMs, and incremental demand without changing your
ad-server setup.
2. SSPs: Evolve Streaming TV Curation & Increase Demand
Offer next-generation CTV marketplaces to your buyers.
AI-powered contextual layer on top of your supply
Cocie AI plugs into your CTV inventory to add real-time, show-level contextual
signals and brand-safety scoring, enhancing the value of your existing
publisher relationships.
Build curated CTV marketplaces
Assemble flexible, high-intent packages—by genre, mood, audience moment, live
vs. on-demand, or brand-safety tier—and expose them as curated marketplaces
and Deal IDs to your key DSP partners.
Unlock new budgets and win RFPs
Give buyers the transparency and control they expect from digital: clear
visibility into where ads can run, plus curated options mapped to their briefs
and KPIs. Your SSP keeps control of packaging and rates; Cocie AI makes your
CTV supply stand out.
Broadcasters & Streamers
Turn programming grids and VOD catalogues into a monetisable data product.
Cocie AI helps you understand what audiences watch, when they watch, and in
what context or mood—then translate that insight into programmatic campaigns
that respect the viewer and protect your brand.
Turn schedules & catalogues into data
- Ingest EPG schedules, FAST channel line-ups, and on-demand catalogues.
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Enrich every programme with AI-generated metadata: genre, themes, mood,
language, rating, brand-safety, and more.
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Build a unified content graph that can be used across your ad server, SSP
partners, and direct-sold campaigns.
EPG Programmatic Dashboard – real-time FAST monetisation
See in real time how your FAST and live content is being monetised, including:
- Bid requests
- Impressions
- CPMs and fill rates
- CTV segments that generate the most revenue
Identify which shows, dayparts, and channels drive the highest yield. Plan
ahead by using these insights to package upcoming time slots and events for
media buyers (time, date, schedule, projected delivery) so they can easily
curate and monetise your FAST inventory.
Make VOD brand-safe and addressable
Our proprietary AI analyses VOD and on-demand content before it’s monetised.
Each asset is classified into brand-safe, context-rich targeting segments that
can be activated via programmatic deals. This makes your catalogue easier to
buy, improves match with advertiser briefs, and increases effective CPMs.
Protect the viewer, protect the brand
Ensure ads appear in the right context for both your audience and advertisers.
Maintain full control over how your inventory is packaged and priced, while
Cocie AI provides the intelligence layer that unlocks new, higher-value
programmatic demand.
