Oulu, Finland – January, 2025 – Connected TV (CTV) is booming, offering advertisers a golden opportunity to reach audiences in a premium, engaging environment. But with growth comes complexity—fragmentation, transparency issues, and audience targeting challenges are making it harder than ever for media buyers to navigate the space effectively.
At Cocie AI, we’re here to simplify the process with smart AI-driven planning tools and contextual audience modeling, helping media buyers run more precise, scalable, and transparent CTV campaigns.
Why CTV Feels Like a Maze for Media Buyers
CTV offers endless opportunities, but it’s also a fragmented space with multiple platforms, publishers, and devices. If you’re a DSP, media agency, or advertiser, you’re probably dealing with:
🔹 Too many choices, too little clarity – With billions of content objects, it’s tough to align the right inventory with your campaign goals.
🔹 Lack of transparency – Without clear data, making informed targeting and budgeting decisions can feel like guesswork.
🔹 Brand safety worries – You need assurance that your ads show up in the right context, not alongside questionable content.
🔹 Scalability struggles – Managing campaigns across different publishers and platforms can be overwhelming.
We get it—and that’s why we’ve built Cocie AI to tackle these challenges head-on.
How Cocie AI Helps You Take Control of CTV
Our AI-powered curation and planning solutions bring clarity and control to fragmented CTV ecosystems. Here’s how:
✅ Bringing Transparency with Content Object Signals We help you cut through the noise by providing better visibility into your inventory, making it easier to find the right audiences in brand-safe environments.
✅ Smarter Media Planning & Activation Our AI-driven planning tools take the guesswork out of choosing and activating inventory. We analyze real-time content object metadata, including:
– Genre & Content Rating
– Livestream vs. On-Demand
– Content Language
– Preferences Network, Channel & Show-Level Data
✅ Seamless Integration with Programmatic Platforms Cocie AI fits right into your existing DSP and SSP workflows, giving you more control over targeting and better audience segmentation—without added complexity.
✅ Brand-Safe, Data-Driven Targeting With precise content object signals, you can align campaigns with relevant content and boost engagement while protecting your brand.
What’s in It for You? If You’re a Media Buyer:
🔹 More Control & Transparency – Find and target audiences with confidence, knowing exactly where your ads are going with curation tactics.
🔹 Scale with Ease – Tap into new inventory opportunities across platforms while keeping things consistent.
🔹 Better ROI – Spend smarter by using rich content signals and impression-level data.
🔹 Simplified Execution – Connect your CTV and digital video campaigns seamlessly.
Why Choose Cocie AI?
At Cocie AI, we’re committed to making your CTV advertising experience better by offering:
🔹 AI-Powered Insights – Leverage audience intelligence to enhance your media planning and execution.
🔹 Privacy-First Solutions – We focus on contextual targeting, so you can reach audiences without relying on third-party cookies.
🔹 Easy Integration – Our tools slide right into your existing workflows, so you can get started without friction.
🔹 Proven Results – Expect better engagement, increased transparency, and a higher return on your investment.
📈 Ready to Elevate Your CTV Advertising Game? Let’s simplify the complexity together. Reach out to Cocie AI today and discover how our AI-powered solutions can help you scale your campaigns, optimize your ad spend, and achieve your business goals with confidence.
👉🏼 www.cocie.ai
#CTV #OTT #CTVAdvertising #ProgrammaticAdvertising #ContextualTargeting #MediaBuying #CocieAI #CTVPlanning #AdTech #BrandSafety #AudienceTargeting #Adtech #MediaAgencies
Product Marketing Team – Cocie AI.