Cocie Media Acquires Zemeho business operations for Monetization of Digital Audio Advertising Inventory Within Online Mobile Gaming and App Music Streams
Partnership Paves the way for Online Gaming and App Audience to be AI Accessed Programmatically for the First Time
Oulu, Finland – October 16, 2024 – Cocie Media®, a leading AI technology provider for the programmatic AdTech industry, today announced that Zemeho, the Finland-based creator of music streaming and audio programatic advertisement business operations for online games and applications has been aquired by Cocie Media. Zemeho’s business partnerships will now be used by Cocie Media’s premiere programmatic advertising exchange. This partnership enables the programmatic purchase of digital audio advertising inventory within online games and applications.
Through this acquisition, developers that utilize Zemeho for in-app music streaming can monetize their highly-engaged audiences by inserting targeted, relevant ads into the music within their games and apps. Global developers have utilized Zemeho for nearly a decade now to take advantage of this unique and powerful channel, leveraging targeted advertising to connect with their users utilizing their music in games and apps everyday.
“We are thrilled to acquire Zemeho’s business operations to bring this new category of inventory to the exchange,” said Ari Salmi, CEO at Cocie Media. “The ability to deliver a relevant message to these highly engaged users opens up an enormous opportunity for advertisers to reach a new audience in a unique and meaningful way.”
“We are excited to be part of the Cocie Media family to leverage the ease and efficiency of programmatic buying to help our partners monetize their app and mobile gaming audiences like never before,” said River Boche, Founder at Zemeho. “The mobile gaming and app audience is incredibly immersed in the online experience; it’s a tremendous opportunity to be able to incorporate programmatic AI targeted advertising into that engagement.”
About Cocie Media
Cocie Media empower premium publishers with cutting-edge programmatic Generative AI to enhance media monetization and maximize digital advertising potential. Cocie Media’s unique AI-driven products deliver actionable insights and superior performance, driving increased revenue and sustainable growth for our partners.
About Zemeho
Finnish based audio AdTech company, and the worlds first company to deliver programmatic audio advertising in to mobile games in 2015 through global partnerships with audio SSP pioneers. Zemeho’s main product is Valinta a customizable music player and programmatic audio advertising product that mobile developers integrate into their games or apps and enable user controllable streaming music and monetization of the audio.
Ari Salmi, CEO of Cocie Media Oy | River Boche, CEO of Zemeho Oy